Duke MBA Marketing Club

Duke MBA Marketing Conference

January 27, 2010

The 2009 Duke MBA Marketing Conference, "Changing Faces, Changing Places: Marketing to the Global Consumer," will offer an opportunity to explore cutting edge marketing strategies and trends with leaders in the industry. This year we will focus on marketing in an increasingly "flat" world.

The Conference, which is orchestrated and hosted by the Marketing Club, attracts current students, faculty and top marketing industry professionals from across the country for a day-long event that includes industry professionals and faculty speakers, panels and an afternoon closing reception.

Topics of discussion for the 2009 Conference include:

Multicultural Marketing: What it Means Today
The Changing Nature of the Global Consumer
How to Create Winning Global Marketing Initiatives
Considerations and Challenges of Global Marketing

Conference Agenda (subject to change)

08:15 a.m. - 09:00 a.m.     Breakfast and Registration
09:00 a.m. - 09:45 a.m.     Faculty Keynote
09:50 a.m. - 10:30 a.m.     Session 1
10:40 a.m. - 11:20 a.m.     Session 2
11:30 a.m. - 12:15 p.m.     Panel Discussion
12:20 p.m. - 01:00 p.m.     Lunch
01:00 p.m. - 01:40 p.m.     Session 3
01:45 p.m. - 02:45 p.m.     Corporate Keynote and Closing Remarks
02:45 p.m. - 03:30 p.m.     Networking Reception

Raffle Prizes
Participants will be eligible to win a Nintendo Wii console and two American Express gift cards.

Download the 2009 Conference Program here

Download Visitor Information here

Participating Companies:
Johnson & Johnson, Unilever, Coca-Cola, Lenovo, Wal-mart, General Electric, Mercury Mambo, Corning, and more.

The dress code for the event, which is held on-campus at the Fuqua School of Business, is business casual.